T-shirts? Trousers? Hats? Oh my! With Backwoods Hoodie of clothing available, a business start-up or perhaps a corporation thinking about its next marketing campaign may find it difficult choosing what promotional and personalised clothing would be best suited to represent their business.

If you are in the mood for something different – or perhaps your organization offers something a little different itself – then think about the hoodie… Custom printed and personalised hoodies curently have many great uses in the wider world, such as:

Higher education – Hoodies are very popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie for his or her own purposes, either because of their team/staff to wear or even to sell to their customers.

Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply not enough. Gyms and personal trainers might prosper in providing branded hoodies to their clients, to allow them to wear both in and out of training.

Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it could make sense for a company in the music industry to obtain in on the act. Perhaps a drum retailer or a record store should think about selling their own promotional hoodies?

Since they have grown to be popular just a few short years back, hoodies have represented defiance, non-conformity and generally a way to stand out from the crowd and away from the norm. While they could not suit all business and ventures, a personalised hoodie might be the perfect choice for a small business that itself offers something that’s a little bit different.

Unfortunately, however, it should be noted that in a few countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this thought, it should be remembered that personalised hoodies are only appropriate in certain situations and circumstances and could not be at all appropriate when worn in certain places. Then again, feel absolve to use this in your favor: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.