UK Prime Minister David Cameron’s notorious advice that we should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all sorts of negative connotations. Many young people, however, do not understand why this should be so.
For many totally law-abiding teenagers, the humble hoodie is really a warm, comfortable clothing choice and nothing more. vlone hoodies have grown to be especially popular among the younger generation, being a smart way to show your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are generally used in an effort to remember positive experiences. So why do hoodie-wearers have this type of bad reputation?
One possibility is that, even though the greater part of youngsters wear hoodies, the only real ones who make it into the media are those that are up to no good. This could lead the elderly to assume that it is young thugs and criminals alone who wear hoodies. This could imply that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies in general, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which can make people cautious with hoodie wearers, whether they wear personalised hoodies or elsewhere, is the physical shape and style of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The point that hoodies have an, eponymous, hood might sound obvious but it is something can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, simply because their faces are hidden. When you are unable to start to see the faces of large groups it could seem scary due to the insufficient human connection. Mostly, however, this prejudice contrary to the humble hoodie is really a media construct, mixed with slightly little bit of class snobbery and concern with the young…an unpleasant cocktail once you think about it.
You will want to show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you like using them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.
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